Section 311.355

Title XX ALCOHOLIC BEVERAGES

Chapter 311

Effective - 28 Aug 1995   

  311.355.  Manufacturer rebate coupons by wholesalers, regulation of. — 1.  Manufacturers of intoxicating liquor other than beer or wine shall be permitted to offer consumer cash rebate coupons as provided in this subsection:

  (1)  Consumer cash rebate coupons may be published or advertised by manufacturers in newspapers, magazines and other mass media;

  (2)  Coupon advertisements may list the amount of the cash rebate, but not the retail price of the intoxicating liquor after the rebate;

  (3)  Applications for cash rebates must be made directly from the consumer to the manufacturer, and not through retailers or wholesalers;

  (4)  Cash rebates must be made directly to consumers by manufacturers;

  (5)  Wholesalers and manufacturers may deliver cash rebate coupons to retailers, either for distribution at the point of sale or in connection with packaging.

  2.  Manufacturers of intoxicating liquor including beer and wine may offer coupons redeemable for nonalcoholic merchandise, except that such redeemable coupons must be made available without a purchase requirement to consumers at the point of sale, or by request through the mail, or at the retailer's cash register.  Redeemable coupons may be published or advertised by manufacturers in newspapers, magazines and other mass media.  Advertisements must state that no purchase is required to obtain the nonalcoholic merchandise and provide information on the procedure to obtain such merchandise.  The retail value of the nonalcoholic merchandise shall not be stated in the advertisement or on the product.  Wholesalers and manufacturers may deliver these redeemable coupons at the point of sale or in connection with packaging.

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(L. 1986 S.B. 444 § 1, A.L. 1995 S.B. 43)